Know who to call when a property comes in
The HU CRM for estate agencies matches every new property with what each client is looking for and tells you who to call. It also handles viewings, rentals and the agency website. We show it to you working, in a guided demonstration.
- Automatic matching of your portfolio. What today someone does from memory, with the risk of forgetting the right buyer.
- Public property website included. It runs on the same portfolio: you publish once and it appears in both places.
- The base version is already in production, used every day by an estate agency with its real portfolio.
We are a software company based in Madrid, Spain. Our programs and their documentation are in Spanish.

We show it to you working
Tell us how your agency works, sales, rentals or both, and we will show you the CRM with a case like yours.
- You talk to the people who write the software, not a salesperson.
- The base version is already in production at an estate agency.
- No minimum contract period.
Leave your phone or email and we will call you
What happens in almost every agency
None of these problems comes from a lack of work. They come from information spread across places that do not talk to each other.
You do not know who to call when a property comes in
The client list is in the agent's head. A home comes in that suits three people and you remember one, if you are lucky. And when an agent leaves, the list leaves too.
Viewings fall through and nobody knows why
What happened with last Tuesday's viewing? If the answer is «I would have to ask», sales are being lost without showing up anywhere.
Half the portfolio is not published
Properties that never reach the portal because the record is missing a photo, the energy certificate or the land registry reference.
Every agent has their own version of the truth
One notes it on the phone, another in a notebook, another in their email. Management cannot see the whole picture or decide with data.
The website is a dead shop window
It is updated when someone remembers, so it shows sold flats and hides the new ones. Clients notice and stop looking.
What the system does
The base version: portfolio, clients, diary, matching, website and invoicing.
Automatic matching
A property comes in and the system tells you which clients to call, matching area, type and budget. It turns «let's see who might be interested» into a concrete list.
Property and client records
Features, photos and publication status on one side; and on the other, what each client is really looking for: area, type and how much they can spend.
Alerts for what is slipping
Viewings not closed, properties with no activity and incomplete records that cannot be published. Nobody has to remember: it flags them.
Viewings and appointments with history
Cancelling a viewing does not delete it: it marks it. The trail of what happened stays, which is exactly what you need to explain why something did not sell.
Tasks and follow-up templates
Sales follow-up no longer depends on each person's memory. Templates make everyone follow the same process.
Permissions by role
Management sees the whole team's work. Each agent sees their own properties, and the agency chooses whether they see only their clients or everyone's.
Public property website
The shop window runs on the same portfolio, with its legal pages. You publish from the record, without typing everything again.
Daily backup
Your agency's database and photos are copied every night, and once a month we check that the copy can be restored.
Premium: from first contact to signature
Premium adds what happens around each sale. You can take it complete or feature by feature.
Every sale, stage by stage
All deals on a board by stage: contact, viewing, offer, reservation, notary and closed, with the buyer, the price, the days stalled and the papers still missing.
Documents signed on the spot
Listing agreements, viewing sheets, deposit contracts and leases come out filled in with the record's data and your agency's wording, and each party signs with a finger on the screen.
New developments
A whole development on one screen, floor by floor, with what is available, reserved and sold; price list, payment plan for each home and its page on the website.
Rentals
Contracts with rent, deposit and annual update; monthly receipts generated automatically, with unpaid ones flagged; and the statement to the owner as a PDF.
Portals and viewing requests
Mark which portals each property goes to and they read your portfolio always up to date. On every published listing, buyers can request a viewing in the agent's free slots.
A weekly report for the owner
Every Monday the owner receives a report on their property: website views, viewings, matching buyers and offers.
Pricing
Real estate CRM · Essential
For estate agencies
from57€/monthor a one-off payment
from 1,900 €
- Portfolio, buyers and automatic matching
- Diary, tasks and alerts
- The agency website, published from the record
- Invoicing
- Daily backup
Rental option: 190 € set-up fee, once. No minimum contract period.
Real estate CRM · Premium
Everything around each sale
from147€/monthor a one-off payment
from 4,900 €
- Everything in Essential
- Sales board by stage
- Documents and on-screen signature
- New developments and rentals
- Portals, viewing requests and owner reports
Complete, or feature by feature.
Prices exclude VAT. No minimum contract period.


Tell us how your agency works
We will show you the CRM with a case like yours, and tell you frankly whether it suits you.
Show me how it works